Safest tyres for  northern conditions

We have an innate ability to understand customers operating in northern conditions, as well as their needs and expectations. We operate in growing markets and focus on tyre products and services that offer sustainable added value to our customers in northern conditions. These elements provide the foundation for the company’s profitable growth.

Market position excellent!

Nokian Tyres increased its market shares in Russia, Nordic countries and Central Europe. The company has the strongest brand, price position and distribution in its core markets.

Market leader in Nordic countries and Russia

Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in northern conditions. The company’s innovative passenger car, truck and heavy duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding. Nokian Tyres develops its products aiming at sustainable safety and environmental friendliness throughout the life cycle of the product.

Nokian Hakkapeliitta is a leading winter tyre brand in the Nordic countries and Russia. A quality image based on decades of experience and independent test results, as well as a strong distribution network and logistics expertise are the main competitive advantages behind Nokian Tyres’ market and price leadership.

The products are mainly sold in the replacement market. The Group includes the Vianor tyre chain, which engages in retail and wholesale in Nokian Tyres’ main markets. The company has three own factories in Finland and in Russia. From 2005 to 2013, Nokian Tyres has invested approximately EUR 1 billion in the factories that represent the absolute top in the field in terms of productivity and quality.

The company reported net sales in excess of EUR 1.5 billion in 2013 and had 4,170 employees at the end of the year. Nokian Tyres plc’s shares are quoted on NASDAQ OMX in Helsinki.