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NOKIAN TRUCK TYRES 

Market shares up in core markets

The Nokian Truck Tyres unit focuses on truck tyres and retreading products for demanding conditions. The Nordic countries are the core markets, while the biggest growth opportunities are found in Russia, other CIS countries, as well as Central and Southern Europe.

High-quality truck tyres are developed in Finland and manufactured as outsourced contract manufacturing in plants whose level of quality satisfies the tough requirements of Nokian Tyres. New products, such as the Nokian Hakkapeliitta Truck product range, further improve the first-rate winter tyre selection. 

Retreading materials, which are mainly used in truck tyres and tyres for industrial machinery, are manufactured at the plant in Nokia, Finland. Winter treads for truck tyres are the key retreading products.

Successful product development benefits from close and confidential co-operation with transport operators and companies. Tyres – both new and retreaded – must perform reliably, be durable and ensure excellent grip. A low rolling resistance reduces fuel consumption, which is particularly important in professional driving.

Profitable business with lean structureTruck graafit

In 2013 the truck tyre market was challenging in the Nordic countries with overall tyre industry sales down. Net sales of Nokian Truck Tyres increased to 54 million euros in 2013. Operating profit was 10 million euros. In the core markets, Nordic countries and Russia, Nokian Tyres’ market share increased due to an improved product range in both premium and standard tyres. The premium winter tyre Hakkapeliitta Truck increased its share of total sales. The unit also continued its expansion to Russia and CIS countries utilising the “Vianor Truck” service concept.

The Truck tyre division has been integrated to the Heavy Tyres division from the beginning of 2014.