Improving market position
– aiming for growth

Nokian Tyres’ strong market leader position in Russia and Nordic countries improved further in 2013 and we managed again to increase both market share and our distribution footprint. Despite the headwind from the markets in 2013 we maintained a reasonably good level of profitability and provided strong cash flow. The company is debt free with a strong balance sheet, which gives us a good platform to create further growth and improve owner value.

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Customer’s feedback:

I just wanted to thank you for all your excellent work, and say from direct experience that Nokian is undoubtedly responsible for saving countless lives. Nokian rules.
Barry Egerton, Canada

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The Vianor tyre chain expanded by 169 stores in 2013 to a total of 1,206 in 27 countries.

Nokian Hakkapeliitta 8

Winter grip like never before! Supreme test winner in magazine tests in Finland, Sweden, Norway, and Russia.

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335.7 km/h

The new world record for fastest car on ice was achieved by Nokian Tyres, when test driver Janne Laitinen drove at a speed of 335.713 kilometres per hour (208.602 mph) on the ice of the Gulf of Bothnia in freezing winter weather. Grip and speed like never before were ensured by the new spearhead product

– the Nokian Hakkapeliitta 8 studded tyre. 

Market leader in Nordic countries and Russia

Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in northern conditions. The company’s innovative passenger car, truck and heavy duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding. Nokian Tyres develops its products aiming at sustainable safety and environmental friendliness throughout the life cycle of the product.

Nokian Hakkapeliitta is a leading winter tyre brand in the Nordic countries and Russia. A quality image based on decades of experience and independent test results, as well as a strong distribution network and logistics expertise are the main competitive advantages behind Nokian Tyres’ market and price leadership.

The products are mainly sold in the replacement market. The Group includes the Vianor tyre chain, which engages in retail and wholesale in Nokian Tyres’ main markets. The company has three own factories in Finland and in Russia. From 2005 to 2013, Nokian Tyres has invested approximately EUR 1 billion in the factories that represent the absolute top in the field in terms of productivity and quality.

The company reported net sales in excess of EUR 1.5 billion in 2013 and had 4,170 employees at the end of the year. Nokian Tyres plc’s shares are quoted on NASDAQ OMX in Helsinki.

Have a
safe trip

Nokian Tyres is the world’s northernmost tyre manufacturer. It tailors its products for the different markets. The unique innovations of our test-winning products ensure that you can travel and arrive safely in any weather.

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